Visual Designer

“Hi, I’m Somesh Kumar — a NIFT graduate with 8 years of experience in visual design field. My expertise spans

Design."

▹ Publication Design ▸ Graphic Design ▹ UI Design ▸ Branding ▹ Motion Graphic ▸ Illustration ▹ Visual Identity ▸ Packaging Design

Showreels

My Approach

Define the Problem

Research | Empathize | Define the Goal

To begin any design process, we must first define the problem. This involves a deep dive into research. The next crucial step is to empathize with the user, seeing the world from their perspective to grasp their needs, frustrations, and motivations. With these insights, we can then define the goal, articulating a clear problem statement and the specific, desired outcome your design aims to achieve.

Ideate and Brainstorm

Generate Ideas | Synthesize and Select

This is a creative period where we generate ideas for potential solutions without judgment, using techniques like mind mapping and sketching to produce a wide range of concepts. we then synthesize and select the most promising ideas by reviewing them, identifying common patterns, and choosing which ones to develop further.

Prototype and Develop

Design & Build | User Testing | Analyze Feedback

Once the direction is clear, I get to work turning concepts into visuals. From sketch to screen, every detail colors, compositions, characters is crafted to tell your story just right. It’s part intuition, part intention.

Refine and Launch

Refine the Design | Finalize | Launch/Implement

This is where everything comes together. We tweak, polish, and prep the final files so they’re not just good-looking—they’re good to go. The result? Work that feels cohesive, communicates clearly, and stands out with quiet confidence.